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A study conducted in January 2001 by NPD Group, a research group specializing in consumer purchasing and behavior, tested the impact of search listings, banner ads, and tiles across a variety of sites (both branded and unbranded) to determine which was most effective. In every situation, search listings came out on top -- especially the first three positions.
Search listings overwhelmingly outperformed banner ads and tiles on all measures, including:
- Aided and unaided awareness
- Likelihood to click-on
- Overall opinion
Search listings rank significantly higher in likelihood to read or click.
Search listings are more favorable than banner ads or tiles.
Consumers are 5 times more likely to purchase your products after seeing search listings versus banners.
It's proven that search listings are one of the most effective branding tools available, and a great way to drive lots of qualified customer traffic to your site.
If you're not yet a Strategic Solutions customer, it's time to take advantage of the one advertising account that can put you on top of the search results for Yahoo!, AOL, AltaVista, LookSmart, Lycos, Infospace, Google, AskJeeves, and CNET, and many others.
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